Every year, ZOTAC has a major presence at the world's largest computer tradeshow event, this year is no exception. In 2017, besides its regular exhibit, ZOTAC hosted its ZOTAC CUP esports tournament right on the tradeshow exhibit floor. It was a pioneering effort on ZOTAC's part, as it was the first event of its kind in Computex's 36-year history. In 2018, ZOTAC hosts the esports tournament there for the second time.
The key visual needs to combine artwork elements from the ZOTAC CUP esports tournament as well as provide a teaser for a new product that will be announced at the trade event. It needs to create visual interest for the main exhibit while alluding to the esports event onsite.
We created a key visual drawing on elements from both the ZOTAC CUP and the product showcase exhibit. We then applied it to create designs for the collaterals such as event invites, social media banners, web banners, landing pages, flyers, billboards, posters, totes, and other environmental graphics and marketing collaterals.