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Winner of 2018 American Inhouse Design Awards
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Background
ZOTAC's PI335 is a pocket-sized PC that's physically no larger than a stack of cards. Despite its small size, it's a fully capable PC able to run a full Windows 10 operating system.
Goals
Rather than focusing on product specs, we want the consumer to appreciate the potential usefulness of such a portable product. We set out to illustrate just how portable this product really is.
Result
A striking image showcasing its most prominent feature. The benefit for the user is immediately apparent. Together with a copy that speaks to the product's technical capability, we've given the consumer an opportunity to imagine the possibilities a product like this may bring.
Photography: Josep Suria