Background
Normally at ZOTAC, a key art that was created for a product launch is used worldwide. In this case, they wanted to provide additional support for their team in Latin America.
Goals
Part of enhancing its branding efforts inside Latin America, ZOTAC needed to localize one of its product key art to fit the local aesthetics.
Result
Drawing on a vibrant and saturated color scheme favored by the Latin American culture, plus graphic elements inspired by their fashion aesthetics, we've created a dedicated launch key art for the region that shows appreciation for their culture, all the while contrasts nicely with the product design itself.