Background
MAGNUS is a class of Mini PCs from ZOTAC that is about the size of a bento box but fully capable of high-end gaming that rivals the much larger tower rigs ten times its size.
Goals
Following the success of the EN970, EN10 Series utilizes NVIDIA's latest graphics processing power. ZOTAC needed to continue to present power and relate to its gaming focus, but it needs to differentiate from the older model.
Result
We moved beyond the Roman warrior aesthetics, looked to the future and drew inspiration from giant mechanized robot suits to convey the next generation of "Power Your Play" for ZOTAC's gaming Mini PCs.