Background
MAGNUS is a class of Mini PCs from ZOTAC that is about the size of a bento box but fully capable of high-end gaming that rivals the much larger tower rigs ten times its size. EN970 is the launch model for the all-important MAGNUS line.
Goals
ZOTAC needed the design to present power, at the same time it needs to relate to the gaming focus of this product.
Result
Magnus means "great" in Latin, it is also associated with warriors in the gaming world. We chose the imagery of a Roman soldier, cropped in a manner to showcase strength. We added a hint of splatter and sparks from the battlefield, resulting in creating an imagery that conveys both power and gaming. It perfectly complements the slogan we came up as the rallying cry for this line of products: "Power Your Play"!