The MI553 represents a new generation of Mini PCs for ZOTAC. It was completely redesigned from the ground up, with extra care being put into the aesthetics as well as ventilation and performance. It's an important product for ZOTAC that signals a new direction of Mini PC design.
The key visual needs to convey that this is a multi-functional do it all Mini PC. At the same time, it needs to convey the artistic aspect of the product design.
To give the consumer the idea that this product is capable of handling a wide range of tasks, we've decided to create a film-poster-like collage to illustrate our story. The design treated each area of tasks as a unique aspect of a much larger story. In it, you can find elements that represent technological advancements, entrepreneurial spirit, and artistic sensibility. The result is a visual that is worth a thousand words.