VR opens up the possibility for a different type of exploration, but current technology limits our movement with cables tethered to a stationary computer. Anyone who has tried VR has experienced being tangled by a myriad of cables just as things start to get exciting. ZOTAC came up with a solution by creating a backpack PC that’s powerful enough to run high-end VR systems.
In this 360 integrated launch campaign, we ventured outside the computer industry and look to athletic lifestyle brands like Nike and Adidas for inspiration. We came up with the slogan “Taste the Freedom. Be Unstoppable.” and created a dynamic key art to highlight the value proposition of this product. We want the visual language to convey movement and airiness without looking chaotic.
The campaign is built around the following introduction copy:
From the moment you put on VR GO, the VR Backpack PC, you will experience unstoppable freedom in virtual reality. Jump, dance, spin and explore. You are finally free from traditional cable tangles. Once you’ve tasted the Freedom, you will never go back. Be Unstoppable.
Once we have the basic ingredients, we then proceed to create online and offline assets to tell our story. We also helped design a food-truck-style mobile demo station for use in metropolitan areas, as well as in-person demos booths at major gaming and technology events around the world.