Background
ZOTAC manufactures state-of-the-art Mini PCs and graphics cards that are VR Ready. In the effort to create awareness about their VR Ready products, it needed a strong key visual to anchor a new campaign.
Goals
Without securing a major VR game title in time to partner with ZOTAC's VR Ready campaign, we needed to create a key visual that has the look and feel of a major game title.
Result
To achieve the desired results of the look and feel of a game title, we needed to look beyond just a nice photography with typographic treatment.
We created a detailed composite work that involves more than a dozen imagery and weaved it into an intriguing visual that tells a story. The VR reference is immediately apparent, it takes the viewer behind our hero as he steps into a new dimension.