ZOTAC CUP is an online global eSports tournament platform hosting gamer favorite titles for players to connect, compete, hone skills, and win cash prizes. ZOTAC CUP Masters is the physical version of the tournament that is often hosted at prominent locations throughout the world where professional gamers and gaming fans alike can come together to celebrate eSports.
The key visual needs to show a gamer-centric design combined with elements of the particular game that is being played at the tournament. In this case: Counter-Strike: Global Offensive (CS:GO).
Drawing on the hoodie-gamer visuals we've established with several gaming related artworks for ZOTAC, we purposely put the master gamer in a similar attire in this design. He is front and center to convey that this is a gamer-centric event. We also surround him with graphic elements from CS:GO. Various pieces show how the key visual is utilized throughout the campaign.